ORC International and MOSAIQ Market Intelligence Group form alliance to provide specialized expertise in volume forecasting
PRINCETON, N.J., Aug. 22, 2013 /PRNewswire/ — ORC International, a leading global market research firm, is pleased to announce a strategic alliance with MOSAIQ Market Intelligence Group. This alliance is built on both companies’ strengths designed to provide concept/product testing with accuracy, efficiency and expert insight – giving clients the ability to make agile, intelligent business decisions.
ORC International specializes in research in Customer Strategies, Employee Engagement, Market and Products, and Business Strategy, and MOSAIQ offers forecasting and database expertise across the new product development spectrum; from early stage concept screening and optimization to post-launch and relaunch analyses.
Todd Earhart, Managing Director, Consumer Research at ORC International says, “We’re happy to announce our alliance with MOSAIQ. We want to offer our clients the very best market research solutions and resources. Our alliance with MOSAIQ provides our clients with leading edge forecasting methods that will help them to grow their business more effectively.”
“We are excited to announce our alliance with a quality research firm like ORC International,” says Lori Van Santen, Managing Partner at MOSAIQ. “We have collaborated on hundreds of forecasting projects with ORC International’s Consumer Group (formerly MRSI) and look forward to building on this strong foundation.”
Together, ORC International and MOSAIQ help clients streamline the new product idea and concept testing process. They utilize key metrics and analytical processes maximize success at each stage, move the strongest ideas through the process faster to build, manage, and grow strong brands.
About ORC International
ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We integrate intelligence through a combination of traditional and forward-thinking methodologies, technology, industry expertise, and skilled research professional to provide clients with the most comprehensive insight to solve their most pressing business challenges worldwide. The Company has been a partner of CNN on the CNN|ORC International poll since 2006, founding member of CASRO and the research partner to NYSE Euronext on its Annual CEO Report. To learn more about ORC International, visit our website.
