“Research is creating new knowledge.” – Neil Armstrong
MOSAIQ is committed to thoroughly assessing our client’s market research goals and providing the best possible analysis and reporting. We offer expertise in consumer packaged goods, OTC, durables and services. Our services include ideation, concept optimization, product assessment, volume forecasting, brand equity, tracking studies and custom research.
Why MOSAIQ?
Accuracy
Key business decisions are often based on market research results and volume forecasts. The importance of research quality and model accuracy cannot be understated. MOSAIQ takes pride in our quality and accuracy. Our proprietary forecasting models are among the most consistently accurate in the industry, with an average error range of 9%.
Senior Consultancy
It’s more important than ever that market research firms not only understand the research goals but challenge themselves and their client partners to ensure the study design is fully comprehensive. MOSAIQ’s senior leaders are involved in each project from study design to final results and presentation. When the market situation is complex, our expertise is often called upon to address dynamic situations that other new product assessment and volume forecasting firms may not be able to accommodate.
Flexibility
MOSAIQ’s approach affords maximum flexibility in design and analysis. Our clients often have a preferred research firm that provides diagnostic assessment and platform refinement. We partner with these firms to craft a customized study design.
Cost Advantage
By partnering with quality research firms, and unbundling the research and forecasting services, MOSAIQ is able to provide senior leadership on every project, ensuring consistent quality for our clients at a significant cost savings.
MOSAIQ Leadership
Lori Van Santen
